Privacy policy · Singapore

Your trust guides every AI engagement.

This policy explains how Lorong AI collects, uses, stores, and protects personal and business information across our website and consulting work.

Last updated: 21 February 2025

Our commitment to your data privacy

Lorong AI is an AI business consultancy based at 23 Olive Road, Singapore 298140. We follow Singapore's Personal Data Protection Act (PDPA) when we handle information about clients, prospects, suppliers, and website visitors.

We ask for information for a clear reason, explain that reason, and keep access limited to people who need it for their work. Plain English matters here.

This policy applies to enquiries, AI strategy projects, data analytics services, machine learning implementation, and related digital transformation work. Our Terms and Conditions set out the separate rules for using our services.

Clear by design

How we handle your information

Information we collect

We collect information you choose to send when you contact us, discuss a project, or work with our consultants. This can include your name, work email, phone number, organisation, role, project brief, and correspondence.

  • Website details such as the pages you view, approximate location, browser type, and referring page.
  • Business and project information needed to scope analytics, machine learning, or AI governance work.
  • Information provided by your organisation for an engagement, handled under the agreed project instructions.

We do not ask for sensitive personal information through this website. Please remove unnecessary personal details from an enquiry.

How we use your information

We use information to reply to enquiries, prepare proposals, deliver agreed consulting work, manage invoices, and keep our business records accurate.

  • We use project data to assess requirements, test agreed models, and report findings to the client.
  • We use contact details to send service updates or relevant business information where the law permits.
  • We use website analytics to understand which pages need clearer information and to protect the site from misuse.

You can ask us to stop marketing messages at any time. We do not sell personal information.

Why we may use it

Under the Singapore PDPA, we generally rely on consent, a reasonable purpose, or the need to perform a contract. We explain the purpose before collecting personal data whenever practical.

For a consulting engagement, the client remains responsible for confirming that it has the right to provide data to us. We document roles, permitted uses, access limits, and deletion steps in the project agreement where the work involves personal data.

Data sharing and international transfers

We share information only where it supports the stated purpose or is required by law. This may include a hosting provider, analytics provider, professional adviser, or specialist delivery partner working under confidentiality and data protection obligations.

Some technology providers may process information outside Singapore. Before a transfer, we take steps required by the PDPA to provide a comparable standard of protection, including contractual safeguards and access controls. We do not permit a provider to use client project data for its own advertising.

Security measures

Client data security is part of project planning. We use role-based access, strong authentication, secure file exchange, and encrypted connections where supported by the system. Access is reviewed when a project changes or ends.

No online system removes every risk. If we identify a suspected data incident, we assess it promptly, contain the issue, and notify affected parties or the Personal Data Protection Commission when notification is required.

Retention

We keep personal information only for as long as it supports the purpose for which it was collected, meets contractual needs, or is required for accounting and legal records. Project retention periods are agreed with the client where appropriate.

When information is no longer needed, we delete it, anonymise it, or arrange secure disposal. Backup copies may remain briefly until the normal backup cycle replaces them.

Your rights and choices

Subject to the PDPA, you may ask us for access to personal data we hold about you and information about how it has been used or disclosed. You may also request correction of inaccurate or incomplete data.

Send a written request to our DPO using the details below. We may need to verify your identity before responding. We aim to handle requests within the statutory timelines and will explain any delay or lawful limitation.

Cookies and analytics

Our website may use essential cookies to keep pages working and analytics cookies to measure visits and page performance. Analytics information is reviewed in aggregate where possible.

You can adjust cookie settings in your browser. Blocking some cookies may affect site features, yet you can still contact Lorong AI by email or phone.

Need to exercise your data rights?

Contact our Data Protection Officer if you have a question about this privacy policy, a project record, or a personal data request. Tell us what you need and include the organisation or service involved.

Data Protection Officer
Lorong AI
23 Olive Road
Singapore 298140
[email protected]
+65 8985 7318
Contact our DPO